Kochi: Legrand India, a global leader in electrical and digital building infrastructure, inaugurated its maiden retail outlet- Legrand Studio in Kochi, recently. The first-of-its-kind studio by the company in the country, the experiential centre-cum-studio will host all Legrand’s India group company products. Globally such experience centres are present in nine countries and now, for the first time, it is making its entry in the Asia Pacific region with India. The Kochi launch is expected to follow by opening in Hyderabad, the company said.
Legrand Studio is Legrand’s global brand for product showcase. Experiential Centre in combination with a retail outlet, Legrand Studio is a comprehensive panorama of the solutions designed throughout the group for the residential, commercial, hospitality and industrial markets. The product offerings in the studio are arranged as per the business verticals and sorted as per customer requirement in to sections like home automation, user interface, energy distribution, structured cabling, and cable management. With an interactive product display and fully automated experience, Legrand Studio will provide its visitors with a hands-on experience that can help them make an informed choice. End consumers can directly place order through the studio and even buy products here. The design approach is based on the concept of “Designeering”. It has all the technicalities of engineering but put forth in an intuitive and easy to understand communication system.
“Legrand Studio will also double up as a training centre for all players in the electrical trade, from investors to installers. Legrand has been known industry-wise for its innovation, value adds to solutions, and in helping professionals adapt to a constantly changing business. The purpose of the Legrand Studio is also to reach out to its customers directly and interact with them on daily basis through the studio,” said Jean Charles Thuard, CEO and managing director, Legrand India
“The breadth of Legrand’s offer has diversified over the last 20 years in India. Legrand has been able to successfully develop product solutions for various industries and its user (investors, system integrator, architects, panel builder, end customer, etc). Post the successful launch of Innovals in Mumbai, Ahmedabad & Lucknow, we planned to reach out to our customers directly through Legrand Studio where customers can walk in and make their purchases.” He further added, “We plan to launch the Legrand Studio in multiple locations across India. Through such studios, we will be able to interact with our customers directly enabling us to develop a real-time communication with them and understand their purchase behaviour.”
Sameer Saxena, director- marketing(group), Legrand India said, “India has been a very fast-growing market for Legrand. We have received a positive feedback from our stakeholders and customers post the successful launch of Innoval in Mumbai, Lucknow, Ahmedabad respectively and now we decided to reach to our end customers directly through the Legrand studio. Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. With the launch of Legrand Studio, we plan to reach out to our customer with an experiential and interactive narrative that is simple to comprehend. He further added, “Through the launch of Legrand Studio, we will be able to bring the customer closer to the brand and help them to choose what they are seeking.”