Lucknow: Legrand India, a global leader in electrical and digital building infrastructure, has launched its experience centre ‘Innoval’ on Wednesday. The centre will host its India group company products – Legrand, Numeric & Valrack. This is the company’s third experience centre in the country after it was opened in Mumbai and Ahmedabad. Internationally, Innoval is present in countries such as France, Greece, Chile, Brazil, Colombia, and UAE.
“The breadth of Legrand’s offer has diversified over the last 20 years in India. It has developed product solution for various industries and its user (investors, system integrator, architects, panel builder, end customer, etc.) To speak to these new age customers and to consolidate its credibility with regards to the new offers and expertise, Legrand has updated its approach,” said Jean Charles Thuard, CEO & MD Legrand India.
He added, “We are planning to launch multiple experience centres across India and we took first step with a successful launch in Mumbai last year followed by Ahmedabad. Today with our launch in Lucknow we plan to reach out to our customers and business partners in Lucknow. Customers are evolving and becoming more involved towards the product they are buying. This is a great way to establish dialogues with these new-age modern customers and to showcase new offers. Innoval allows Legrand to be more than just a supplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade as a whole.”
Sameer Saxena (See Image: At the Launch of Innoval in Lucknow), the company’s director for marketing said, “Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. It was first time in India that any B2B brand is taking step towards B2B experience zone for their customer (in highly technical segment). The same could have been possible due to innovative and creative thought process of worlds and countries leading electrical giant – Legrand.”