Electric equipment major HPL Electric & Power Ltd has tied-up with Royal Challengers Bangalore (RCB) in T20 this season as the official partner in LED lighting & switchgears category. As a part of the association, RCB will sport the company’s branding on its uniform.
The company will further leverage the association by using RCB and its associated players in all communications related to LED & switchgears for the agreement duration. The company also plans to come out with various engagement plans and marketing initiatives around the tie-up, the company said on Friday.
The company’s joint MD Gautam Seth, said, “It is a matter of great pride for us to be a part of T20 season and teaming up with the dynamic RCB. As HPL Electric is growing and strengthening its presence in the market, we intend to take the brand to individual consumers by making it a household name and to build an instant connect with the wider audience through the T20 platform. We are positive that the association will help us in strengthening our brand image amongst the youth.” He added that the company is on a growth trajectory and is looking to substantially increase the annual budget on marketing this year.
RCB chairman, Amrit Thomas said, “We are extremely delighted to have HPL Electric as the official team partner in LED and switchgears category. Team RCB is synonymous with performance and delivery and having a brand like HPL with us which rings in the same values is a great opportunity. We look forward to delivering great values to the company through this association.”
The 11th edition of the T20 begins on April 7, 2018.