- December 19, 2017
- Mrinmoy Bhattacharjee
“The current products launches are a part of the overall strategy to further consolidate our market share,” vice president Abhra Banerjee said.
Standard, a Havells India Ltd (HIL) fast-moving electrical brand, has expanded its switch and MCB range in a bid to strengthen its market share. It has launched the Zoe switch and the Aspida MCB range.
“Standard has been a trusted war horse for Havells over the years. In last few years, Standard has changed its strategy and has focused on younger and upwardly mobile users in the market by creating a difference through product design, bold colours and features, and constantly creating best in class, innovative and trend setting product,” said HIL’s vice president Abhra Banerjee in a statement. “Standard is a youth-centric brand, which understands the needs of the younger audiences. The current products launches are a part of the overall strategy to further consolidate our market share.”
Elaborating about the Zoe switches, he informed that the products are “inimitable” symbiosis of “superior” technology, “maximum” functionality and exquisite design to match the taste of discerning customers as well as complement the latest interior trends. “The new range of switches is a path breaker in the switch segment as it comes in horizontal and vertical orientation. Zoe comes in dual tone finish, with the ease of changing the front plate / panel, and the price range of the SKU starts from Rs 38 onwards.”
On the Aspida MCB range, he said that the company has introduced them “keeping in mind the safety requirements of discerning consumers.” The new range has been completely designed and developed by the R&D team of Standard and provides “enhanced” safety against overload, short circuit and electrical shock. The price range for Aspida starts from Rs 145 onwards.