Indian males exert a considerable influence in the decision-making process when it comes to purchasing lighting products, Century LED survey reveals. Fathers of the 49.7% of families surveyed decide about the buying of the products.
“35.7% of the total survey attendees bought lights themselves. Sometimes these light purchase decisions were taken by fathers, who form a 49.7% of the total attendees. Among the rest, according to 5.1%, decisions were taken by husbands,” the survey on the consumer buying patterns of lighting finds.
Also, the survey says: “According to 7.6% and 1.9% of the total attendees, light purchase decisions were taken by wives and mothers respectively.”
The Kolkata-based company conducted the survey across in four cities of Delhi, Kolkata, Mumbai, and Bengaluru to understand the consumer behaviour and buying patterns of lights in the decorative space, the company said in a press release.
Other Key findings: