Kolkata-headquartered Century LED Ltd has unveiled an LED streetlight range under the Magik brand, in a bid to tap into the country’s burgeoning replacement lighting segment.
“We have unveiled the new product keeping in mind the recent announcement made by the central government and supported by West Bengal government to replace the conventional streetlights with LED, with the underlying logic that conserving power is more economical than producing more. The new streetlights also play their role in the betterment of the Indian road conditions,” said Anirudh Kajaria, the head of Century LED Ltd at the launch in its manufacturing facility located in Srijan Logistics Business Park, Howrah. Also present on the occasion was West Bengal’s Minister of Urban Development & Municipal Affairs Firhad Hakim.
Informing about Magik streetlights, Kajaria said that they are suitable for varied road and street lighting applications in the country. Their wattage range starts from as low as 20W for small streets to 250W for highways. The streetlights have a 50,000-hour life which significantly reduces maintenance and expenses. They are an efficient solution, which lowers energy consumption as compared to the traditional HID fixture, facilitating additional operating cost savings.
He also informed, “The company has set up its own state-of-art manufacturing company in Howrah. It is one of the top electronics manufacturing companies in West Bengal, with the aim to join the state government’s initiative for industrial growth and provide employment opportunity in the state.”
Kajaria further informed, “We have a world-class laboratory and a design centre which continuously monitors and helps us to deliver high quality products. We strive to understand the needs of our customers and offer solutions that are best in class, consumer centric and delightful.”