In a bid to strengthen its footprint in the south, Philips Lighting India has today inaugurated its first Light Lounge in Thrissur, Kerala. This is the company’s 10th exclusive showroom in the state and 64th in the region. Equipped with live demonstration zones, these lounges enable customers to experience and choose home decorative products-solutions aligning with their individual design tastes and requirements, the company said.
“With its growing customer base and fast evolving lifestyle trends, Kerala has become a fast growing market for Philips Lighting. The increasing awareness and demand for LED products from the region has motivated us to open our first light lounge in Thrissur. The exclusive store will display a comprehensive range of home lighting solutions including our latest LED product range,” Harshavardhan Chitale, vice chairman and MD, Philips Lighting India said at the launch.
The new Light Lounge is located at Thattathil DJ Tower, East Fort Thrissur, Nr Selex Mall, Thrissur, Kerala.
Chitale added that the 550-sft Light Lounge hosts an “impressive” display of over 600 world-class home decorative lighting designs and concepts designed keeping in mind the lighting needs of Indian consumers, home décor trends in the country and the emerging concept of connected ambient lighting.
“The store also features the recently-launched Philips Hue – the world’s smartest web-enabled LED home lighting system which allows users to create and control lighting using their smartphone.” With the launch in Thrissur, Chitale informed, the company now has more than 180 Light Lounges in the country.