Anchor Electricals Pvt Ltd, a Panasonic group company, said it expects to notch up over Rs 5000 million by 2018 from its Penta modular switch range.
“Penta modular range has grown to be an Rs 2000 million brand under a span of 18 months and we have also introduced color plates and chrome-collared plate additions in the same. The company expects to grow this brand to cross the Rs 5000-million mark over the next two years,” said Ashok Gangar, the company’s director for sales & mkt at an award ceremony.
“Brand Penta holds a special place in the heart of every Indian as it was the first piano switch of the country. Penta modular is the latest offering under the brand, a modular offshoot of Penta with unique design and better safety features across the lowest price-point. We introduced this switch range last year, eyeing the aspirations of the youth with a clear focus on keeping it as a value plus offering from Anchor by Panasonic.
Our idea was to design a modular switch that offers unrivaled safety features at the most affordable price-point, eyeing the impetus given by the government on affordable housing and infrastructure development. The range amongst many others, boasts of feature such as a socket with Urea back piece that is fire-retardant.”