Fast moving electrical goods major Havells India Ltd (HIL) wants to be counted among the top three water heater players within next six years, in a Rs 1,300-1,500 crore market that’s growing 12% annually. And it has tasked Standard, its rechristened consumer electrical youth brand with the job of enamouring the vast untapped youth segment.
“The current products launches are a part of the overall strategy to further consolidate our market share,” vice president Abhra Banerjee said. Standard, a Havells India Ltd (HIL) fast-moving electrical brand, has expanded its switch and MCB range in a bid to strengthen its market share. It has launched the Zoe switch and the Aspida
Abhra Rajib Banerjee, vice president, Havells India Ltd (HIL) and head of ‘Standard’ SBU, pulls out his office cabinet drawers full of switchgear pieces to show us how the company is breathing life into the conventionally dull-looking products by offering them in bright quirky colours of dark blue and orange. Standard, a revered name in