New Delhi: Swedish indoor air purifier major Blueair has expanded its product range in the country by launching the JOY S in the mid-premium segment, here. It has joined hands with the e-marketplace giant Amazon to market the new product to the “hyper-social consumers”.
“As a brand, Blueair has always believed in delivering clean air for everyone. We understand that in a mid-premium range of air purifiers, consumers expect and demand a complete package – an air purifier that has the best clean air delivery rate, one which consumes less power – the usage for 24 hours in a month will be as low as one unit of power consumption. Most importantly, it captures the maximum amount of impurities from the air. We truly believe that JOY S is that package and our consumers will be delighted with the pricing as well,” Arvind Chabra, country head for India at Blueair said.
He added, “We are pleased that we are joining hands with Amazon for a platform partnership as this would help us reach out to the hyper-social consumers. With the launch of JOY S, we aim to continue our pursuit to expand our air purification expertise and best-in-class technology to a new segment. At Blueair we give utmost importance to consumer needs and JOY S is a testimony to the same.”
Informing about the features, he said that JOY S delivers clean air based on “unique” HEPASilent filtration technology that combines electrostatic and mechanical filtration of particles. It removes 99.97% of airborne pollutants, bacteria, virus, allergens, microplastics, smoke, dust, pet dander, and pollen smallest as 0.1 micron in size. The new product is capable of a 200-cubic meter per hour CADR and gives a “whisper” silent performance.
The product, he stressed, “assures clean air for 16 square metres area every 12 minutes, making it best suitable for the small and medium room size. The unique product design and technology helps to deliver clean air with minimum energy consumption of 1.5 watts. The new product is priced at an attractive price point of Rs 14,999/-. It will be exclusively launched on Amazon India on July 17, 2018, and will be available at a special price to its prime customers on a prime day.