Wipro Consumer Care and Lighting has launched its new TV ad campaign ‘Wider light for brighter homes’. The ad campaign highlights the importance of choosing Wipro Garnet LED bulb, which the company says is 70% wider than ordinary LED bulbs giving “more” brightness for homes. The new TVC aims at changing the consumer’s mindset with its “honest” instance by giving them a “hard-hitting” reason as to why they should change their lighting base from an ordinary low beam bulb to the all-new Wipro Garnet LED bulb which has a “wide beam angle” that enables “better” light throw and makes rooms or objects “better” lit.
Featuring two 30-second ad films, the campaign focuses on common life situation of the difficulty faced by individuals with a low beam ordinary LED bulb and the transformation to a better life with a wider and brighter light through wide beam Garnet LED bulb.
Sanjay Gupta, the company’s Sr VP and business head for consumer lighting and switches, said, “Wipro has delivered several innovations in lighting focused on brightness, efficiency and performance. Our endeavor is to provide better benefits and comfort to our consumers. We were the first to launch “color changing” LED tubelights in which one can change the color as per the mood. With wider lights for brighter homes campaign for Garnet we are confident that we will further enhance our connect with consumers, emphasising the unique value proposition and innovative offerings.” The ad has been created by FCB ULKA Bengaluru.