Legrand India has inaugurated experience centre ‘Innoval’ in Ahmedabad today. The centre will host the company’s products branded under Legrand and Numeric and Valrack. Innoval is present in France, Greece, Chile, Brazil, Colombia and Dubai. It entred in the Asia Pacific region with its launch in Mumbai. Legrand India plans to have eight Innoval experiential centres by end of 2018 in India.
The narrative at Innoval is based on the concept of ‘Source to End Usage’, where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid. Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely home automation, user interface, energy distribution, structured cabling, UPS and cable management. Innoval has recently won prestigious awards for its design at IIID Design and RM&RD forum.
The design approach is based on the concept of ‘Designeering’. It has all the technicalities of engineering, but put forth in an intuitive and easy to understand communication system. With the interactive product displays, fully automated experience, educational infographics and clean minimal visual language, Innoval has been designed to provide its visitors with a hand on experience that can help them make an informed choice.
Innoval is also built from the perspective of providing training for all players in the electrical trade, from investors to installers. The purpose of Innoval, the Legrand Group’s training provider for the residential and commercial markets, is to support all of these partners (investors, system integrator, architects, panel builder, end customer etc.) by helping them to acquire new skills in order to better understand the market. The Ahmedabad market is fast growing and there are multiple needs and expectations of customers. With the new generation becoming decision makers the demand for products with innovation, technology has increased.
Jean Charles Thuard, CEO & managing director, Legrand India said, “The breadth of Legrand’s offer has diversified over the last 20 years in India. It has developed product solution for various industries and its user (investors, system integrator, architects, panel builder, end customer, etc). To speak to these new age customers and to consolidate its credibility with regards to the new offers and expertise, Legrand has updated its approach.”
He added, “We are planning to launch multiple experience centres across India and we took first step with a successful launch in Mumbai last year. Today with our launch in Ahmedabad we plan to reach out to our customers and business partners in Ahmedabad. Customers are evolving and becoming more involved towards the product they are buying. This is a great way to establish dialogues with these new-age modern customers and to showcase new offers. Innoval allows Legrand to be more than just a supplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade as a whole.”
Sameer Saxena, director for marketing, Legrand India said, “Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. It was first time in India that any B2B brand is taking step towards B2B experience zone for their customer (in highly technical segment).”