Making a move to command 50% market share in the online premium fans market this year, homegrown electrical major Orient Electric today launched its new Aerostorm premium ceiling fan joining hands with the E-commerce giant Amazon. The fan is “inspired” by aerofoil design of aircraft wings and is “reinforced” with winglet technology to reduce sound and offer a 300 CMM air delivery.
“Our share of business in premium fans has grown by 300% in last one year, and the launch of new Aerostorm ceiling fan will further give it a fillip. We are already a leader in online space and with our association with Amazon today, we are confident that this will help us to achieve 50% market share in the online space in this year itself,” said the company’s senior vice president for fans business Atul Jain, at the launch.
“We introduced, first of our Aero series fan, Aeroquiet last year, which got tremendous appreciation and helped us create a new category of super-premium fans and also made us the leader in the segment by taking our share in this segment from 15% to over 30% within a year. Taking a step forward, we are proud to launch the Aerostorm fan which is inspired by aerofoil design of aircraft wings and is reinforced with winglet technology which further helps in sound reduction and giving an astounding air delivery of 300 CMM.”
According to Jain, the new product has a sweep of 1320 mm and is equipped with 100% rust-free blade made of “high-grade” glass-filled compounded ABS. This provides strength to the blades, making it bend-proof, rust-proof and easy to clean. “The seamless design, high gloss premium finish with PU paint and UV metalised deco ring adds a zing to the Orient Aerostorm fan,” he added.
The product is priced at an MRP of Rs 5990. It has been launched on Amazon at an exclusive offer price of Rs 5399 with additional flat cash back of Rs 500 for a limited period. The fan also comes with interest free EMI option for Amazon buyers.
In a similar development, the company has also launched new fan variants: the underlight fan, Aerolite and the “50% power saving” and “super silent” fan, Aeroquiet BLDC, Jain informed.