- November 21, 2017
- Mrinmoy Bhattacharjee
The company’s ‘Navachar’ microsite will hunt for the most innovative minds amongst students and startup community to provide solutions to three problems identified by Bajaj.
Homegrown electrical major Bajaj Electricals Ltd (BEL) has launched microsite Navachar, an “innovation” platform aimed at finding solutions to some of the biggest electricity problems plaguing the country. The company has roped in chlorophyll innovation lab, a leading brand innovations consultancy, to support its strategy and programme launch.
According to the company, Navachar will hunt for the most innovative minds amongst students and startup community to be able to provide solutions to three problems identified by BEL: Designing a revolutionary monopole transmission tower to address inadequate last mile connectivity, which is a major obstacle in supplying electricity to all; creating a totally unique mechanism that is not dependent on electricity to power basic appliances at homes and help India save billions as most non-metros suffer 4-8 hours daily power cuts; and designing a Swiss-army knife equivalent of lights that will fulfil the need of billion Indians. Most of the portable lights that exist today work on concepts borrowed from the west.
Navachar will work with selected participants to turn their idea in to an actual implementable solution. The contest will reach out across the country and the most innovative solutions will receive cash prizes worth up to six lakhs and may even get a royalty deal with Bajaj Electricals. Registration details can be viewed at www.navachar.in
“We strongly believe that business strategy is not just about positioning products and services, but also about identifying real problems and providing a radically different approach to deal with them,” the company’s JMD Anant Bajaj says. “Navachar will aim at doing exactly that. It will work with some of the brightest minds across the country to find a different approach to problem solving.”
The company’s chairman and managing director Shekhar Bajaj had revealed earlier in an exclusive interview to SEL that BEL will take the ‘radical’ path to be a future ready organisation, and tapping into startups and young entrepreneurs will be a one such step in the direction. (Read more: The Radical Path to Being Future Ready http://sourcingelectricals.net/2017/02/07/radical-path-future-ready/)