- October 17, 2017
- Mrinmoy Bhattacharjee
The company will subsequently take the newly-added purifier across the retail outlets, including Croma, Reliance Digital post Diwali.
Moonbow, an air purifier and water purifier brand owned by sanitaryware giant HSIL Ltd, has launched the Oceanus 3000 water purifier by exclusively tying up with E-commerce major Flipkart in a bid to penetrate deep in the domestic market. It will subsequently take the newly-added purifier across the retail outlets, including Croma, Reliance Digital post Diwali.
According to the company, the segment has been performing well through its online business and it believes that the channel is important for the brand’s growth which will help to reach out to a larger set of consumers. The brand ‘moonbow’ was introduced in December 2015 with the launch of air purifier range. In August 2016, it forayed into water purifiers segment.
Priced at Rs 24,990, the newly-launched water purifier is the “most advanced” ultra RO model from the brand. It is equipped with the latest Hexapure technology with an anti-scalant filter, which enhances the life of RO membrane by protecting it against scale formation. The seven-stage purification process ensures that water with TDS up to 3000 ppm is also 100% RO+UV + UF purified. Oceanus 3000 provides added benefits of mineral fortification which makes the water nutritious by adding essential minerals lost during the RO process.
Available in sleek and “attractive” premium black finish, it comes with a touch sensitive smart consumer interface and an inbuilt veggie pure tray which helps to conveniently wash fruits and vegetables with RO purified water. It is also loaded with smart features such as clock display with digit navigator, failure alert, filter replacement, and tank full indicator.
“The growing demand for clean water in Indian households is expected to play a critical role in shaping the trajectory of the Indian water purifier market. Currently, the water purification market is approximately Rs 4000-4500 crore and is poised to grow at a CAGR of 20% between 2016 to 2024.This growth creates the right impetus for a brand like Moonbow to actively pursue this segment and introduce affordable, high-quality products to meet the growing and evolving need of consumers. Utilising our vast pan-India distribution network, we look forward to reaching out to customers across the country and capture a sizable market share,” said Sandip Somany, VCMD, HSIL Ltd at the launch.
The company’s president for consumer product division, Rakesh Kaul, said, “We believe that innovation is the key to stay ahead of the curve and to offer products to cater to the evolving demands of consumers. We have been continuously investing in new technology and designs that promise entirely new experiences to users and have launched five water purifier variants over the last one year with differentiated technology like Hexapure and a patented limited auto fill function. We have also tied-up with Flipkart for an exclusive launch of Moonbow Oceanus 3000, with an aim to tap the surge in demand for products online and enhance customer convenience. The latest product will be an extremely valuable addition to our existing product portfolio and will help us penetrate deeper in the Indian market.”
Sandeep Karwa, head for large appliances at Flipkart, said, “At Flipkart, we constantly endeavour to bring the most innovative technology, better choices and a richer experience to keep our audiences excited. Moonbow has already listed its range of air purifiers and water purifiers at the online portal, and we are extremely excited to extend this association with the exclusive launch of Moonbow Oceanus 3000 DigiSense RO. Moonbow’s best-in-class technology which stems from the 57-year-old legacy of HSIL Ltd, coupled with our wide reach, seamless affordability levers and reliable delivery capabilities, will certainly appeal to our large and growing customer base who are increasingly beginning to realise that pure drinking water is a necessity and the need of the hour.”