Legrand India Pvt Ltd, subsidiary of the €4.25-billion French electrical and digital building infra MNC Legrand group, has launched a digital campaign for Diwali #ComeHometoCelebrations. The campaign will be available on the company’s microsite www.legrand.co.in/comehometocelebrations.
According to the company, the campaign will allow visitors to register till October 18. The company wants to encourage people to become hosts this Diwali and open their houses for those who could not travel to their hometown or families for the festival. Users can register themselves on the micro site and choose to become either a host or guest. The company will then match a host family with an individual, basis location and preference. The idea is to help people come together and celebrate the autumn festival with a new family member amid a different tradition and culture. The company will also curate user-generated content on various aspects of the festival like recipes, décor, gifting, etc to capture the flavour of the festival. It will also associate with popular online influencers to carry the emotion forward. The festive fervour will be “brewing” on the company’s social media channels on Facebook, Instagram, Twitter and Youtube.
“This campaign captures the desire of consumers to remain close to their roots even when they step out of their house for new opportunities, job, etc. It is all about unadulterated joy, new experiences and familial bonds. There are always some of us who are alone during festivals and are not able to visit our loved ones because of various reasons. We thought, with their hopes of celebration glowing dim, how enabling a Diwali would be through others who are ready to share their celebrations. How about bringing them home to celebrate? The objective of the national initiative is to strengthen Legrand’s connect with consumers. I am confident that our consumers would be excited to participate in a unique initiative as this,” said the company’s VP for marketing Sameer Saxena in a press statement.