- October 17, 2017
- Mrinmoy Bhattacharjee
“The newly-launched QuadraGlow and Triyca models of batten and downlighter “transform the living room experience by offering an array of unique spectrum of nature-like light.”
Fast moving electrical goods major Havells India Ltd has launched a new ad campaign ‘Lighting-Making a Difference in Your Life’ to showcase its latest lighting offerings –QuadraGlow and Triyca.
Conceptualised by Mullen Lintas Delhi, the ad campaign according to the company highlights the unique features and benefits of the new products through an engaging narrative capturing interesting moments from real life. The campaign targets the evolved and informed consumer of today, who wants to opt for aesthetic lighting products and innovative solutions.
“It has always been our philosophy to launch products surpassing the expectations of our customers and fulfil the aspirations of the growing base of modern consumer. Through our new ad campaign, we want to convey the fact that Havells endeavours to turn people’s aspirations into reality through its path breaking range of products,” says the company’s VP for marketing Amit Tiwari.
According to Tiwari, these new products transform the living room experience by offering an array of unique spectrum of nature-like light. While QuadraGlow batten comes with unique four step dimming option, Triyca has functioning of three colour tones and two variants – batten and downlighter.
Produced by Crazyfewfilms, the ad campaign is on air. The campaign features two television advertisements. The first advertisement builds on a daily life moment being enjoyed by a couple where a simple thing like lighting makes real life experience closer to a dream setting, just like it is seen in movies. https://www.youtube.com/watch?v=oY_f6b3PcHs
‘Making wishes come alive’ is depicted in the second advertisement. This ad film shows an old man missing his native home-like feel in his son’s house where the daylight is less; here this smart product fills the gap by offering optional shades of natural light from dawn to dusk. https://www.youtube.com/watch?v=aq_AZAod9DM