Power PSUs-promoted Energy Efficiency Services Ltd (EESL) has launched the government’s flagship UJALA (Unnat Jyoti by Affordable Lighting for All) scheme in Malaysia. Under the programme, each household in the South East Asian country’s Melaka state will get 10 “high quality” 9-watt LED bulbs at a cost of only RM 10, which is a special price, the company has said in a press release.
This is EESL’s second overseas market foray after the UK entry.
The LED bulbs will be distributed from 28 Japerun, which is a unique community welfare and engagement centre in Melakan. EESL plans to distribute about one million 9W LED bulbs to replace 18W CFLs. The initiative will receive logistical assistance and facilitation support from Green Growth Asia, which is a not-for-profit organisation. The price of each bulb will be “way lesser” than global average price of the LED bulbs, which still swings in between $3 to $5. These LED bulbs will come with a three-year free replacement warranty against technical defects. They will be sent to Melakan from India, and will be sourced from leading Indian brands and manufacturers such as Osram and Philips, among other companies.
“India’s zero-subsidy UJALA programme has paved the way for a brighter future, and has now travelled to our country. We will do our bit to seize the learnings of this programme and replicate the same in Malaysian state of Melaka. This will not only benefit the environment, but will also foster new avenues of economic growth in the region,” said Datuk Seri Utama Ir Hj Idris Bin Haron, Chief Minister of Melaka, Malaysia in a press statement.
He added that Melaka state government hoped that the inclusive scheme will positively impact the economy of the region. This programme will further improve the quality of life of the people residing in the region. With an aim to reduce annual household electricity bills by approximately 10.22 million RM every year, households will be able to make significant monetary savings.
“UJALA’s impact in Malaysia will bring about clean energy, contribute to climate change targets and save the already dwindling energy resources. With a fairly large switch to LED bulbs, Melaka will be able to reduce carbon emissions by around 19,000 tonnes per year. An innovative zero-subsidy model, this scheme will help reduce the subsidy burdens of the state government. The concept of energy efficiency has strongly overcome many bottlenecks and this adoption by a Malaysian state is yet another achievement towards furthering the idea of energy efficiency to conserve the resources, money and environment.”
Rajkumar Rakhra, national programme manager, UJALA scheme at EESL said, “It is a joyous occasion for us all that EESL’s UJALA scheme has taken a new stride. After United Kingdom, the latest entrant is the Malaysian market. This unique model promises prosperity, and EESL will extend all possible assistance to Melaka for reaping the benefits. We will showcase our best practices from India to take UJALA scheme forward in the region.”
Rakhra stressed that UJALA aims to demonstrate executable energy efficiency projects and reduce carbon emissions. Amongst South East Asian countries (ASEAN), the Malaysian state of Melaka will be the first to execute the UJALA project.