In what could be seen as a major initiative to offer ‘experience’ of its products to B2B customers, global electrical and digital building infra major Legrand has launched its maiden experience centre at Mumbai on Wednesday. Christened as Innoval, the centre will host Legrand India’s group products including Legrand, Numeric & Valrack.
Legrand is also expected to unveil such experience centres at Ahmadabad and Chennai. Innoval is present in France, Greece, Chile, Brazil, Colombia, and Dubai (UAE).
“This is a great way to establish dialogues with the new-age modern customers and to showcase our new offers. Innoval allows Legrand to be more than just a supplier, and act as a genuine partner by creating close ties with the electrical and digital trade as a whole,” said Jean Charles Thuard, CEO & managing director, Legrand India. “We are planning to launch multiple experience centres across India for our customers and business partners.”
Sameer Saxena, the company’s director for marketing added, “Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which are too technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend.”