Zumtobel Group has launched the first showroom to display its entire product range in Malmö, Sweden, this month. In collaboration with the Norwegian architecture firm Snøhetta, it has created a space of approximately 250sqm in which light can be experienced in all its diverse areas of application.
Visitors to the showroom will be able to experience all the brands of Zumtobel Group: acdc, Thorn, Zumtobel, Tridonic, REISS, and Zumtobel Group Services (ZGS). In the entrance area – the centre of the showroom – an illuminated ceiling, which can be used for individual lighting installations, creates a unique lighting experience and sets the mood for a visit to the world of light, Zumtobel Group said in a press release.
“We are very pleased to have been able to further develop and consolidate our presence in Northern Europe with this ‘cross-brand’ showroom in Malmö. I am delighted that our customers and partners now have the opportunity to experience all of our brands under one roof and can get inspiration from our versatile product range,” said Philip Widner, vice president of the company’s Northern Europe region.